The all-new Porsche Cayenne is here – with more luxury & more performance

Porsche Centre Dubai & Northern Emirates officially launched the new Cayenne in a grand ceremony held at The Agenda, Dubai Media City, on 14th September 2023 . Following the global announcement in April, the new Cayenne was unveiled to Porsche enthusiasts in UAE in an event that broke new ground for automotive events in the region.

The launch ceremony, held inside The Agenda’s sprawling auditorium, offered Cayenne enthusiasts a unique and interactive experience that took them on a journey celebrating the extraordinary heritage of Porsche and the revolutionary Cayenne. In acknowledgment of the Cayenne’s 20 year legacy, enthusiasts were also treated to a dazzling showcase of Cayennes across  multiple generations – right from 2002!

The latest rendition of Cayenne was then unveiled in a splendid display of lights, visuals & entertainment and the new generation’s features were showcased in three different launch variants – the Cayenne, Cayenne S & Turbo GT. Mr. K. Rajaram, the CEO of Al Nabooda Automobiles LLC, marked the occasion to introduce the company’s new COO, Mr. Victor Dalmau. Dr. Manfred Bräunl, CEO of Porsche Middle East & Africa FZE, also joined in to celebrate the launch of the new Cayenne.

Commenting on the occasion, Mark Sinclair, the General Manager at Porsche Centre Dubai & Northern Emirates, said: “We are thrilled to present the all-new Porsche Cayenne to our valued customers here in Dubai and the Northern Emirates through such a magnificent event. Boasting one of the most expanded product enhancements in the history of Porsche, this dazzling/alluring new model marks a stunning transformation from Cayenne’s pioneering SUV concept to becoming a futuristic icon on the road. With a brand-new intuitive Porsche Driver Experience, innovative chassis and greatly enhanced performance, the all-new Porsche Cayenne redefines the meaning of a refined ride and is certain to delight customers new and old across the market.”

The new Cayenne redefines the boundaries of luxury and performance with comprehensive changes to the powertrain, design and user-experience. At the core of the Cayenne’s refresh lies the all-new Porsche Driver Experience – anchored in an interactive interface and control concept. Bolstered by these new enhancements, the new Cayenne aims to elevate both on-road and off-road performance while ensuring luxurious comfort for everyday use.

The new Cayenne is available for bookings & test drives at our Porsche Centre Centres in Dubai, Sharjah & Fujairah. To learn more about its features & highlights, visit the Cayenne product page on our official website.



The Volkswagen brand is one of the world’s largest and most important car manufacturers. For more than 70 years the VW brand has been making innovative technologies, top quality and attractive design accessible to all. Since 1976, Al Nabooda Automobiles has been the sole importer and dealer in Dubai and the Northern Emirates for the Volkswagen brand and range of products.


Audi stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” Al Nabooda Automobiles, the importer and distributor of Audi in Dubai and Northern Emirates, invested in recent years in state of the art facilities across all showrooms and service centers that show, that the company strives like the brand to provide their customers with the best services.


As the authorised importer and dealer for Porsche in Dubai and the Northern Emirates of UAE, Al Nabooda Automobiles is committed to providing its customers a superlative buying and ownership experience. To achieve this we have developed world class Porsche Showrooms and Service Centres in Dubai, Sharjah and Fujairah.