The Audi A7 from Al Nabooda Automobiles becomes a unique work of art from a young UAE-based calligrapher in an inspiring cultural event
Dubai, 29 April 2015 – An art commission of a lifetime has been awarded to a young UAE-based artist and featured at the Dubai International Arabic Calligraphy Exhibition.
Iraqi-born Canadian artist Reem Al Rawi was chosen to design intricate Arabic calligraphy exclusively for an Audi A7 from Al Nabooda Automobiles and painted the letters onto the luxury car in front of shoppers and art lovers at a three-day event in Wafi Mall, Dubai.
Organised by the Dubai Culture & Arts Authority (Dubai Culture), the 8th edition of the Dubai International Arabic Calligraphy Exhibition has grown in popularity as the burgeoning arts scene develops in Dubai. The decorated A7 is now available to view at Wafi Mall until 15 May.
Dr Salah Al Qassim, Advisor of Dubai Culture & Arts Authority and head of the organizing committee of the Dubai International Arabic Calligraphy Exhibition , said: “One of the central objectives of the Dubai International Arabic Calligraphy Exhibition has been to create newer opportunities for emerging artists and to strengthen patronage for this artform, which is integral to the Arab culture and heritage. The support from Al Nabooda Automobiles highlights the support calligraphy and the event has received; it will inspire even more organisations to celebrate the unique value and aesthetics of calligraphy.”
Al Rawi’s designs were inspired by the speed of the car and the all-new Audi A7 quattro was specifically chosen due to its sporty look and TFSI engine. She said: “This has been such an interesting assignment for me and has challenged my skills considerably. Painting directly onto the car was quite daunting initially, but I loved applying the letters in front of the UAE public. The immediate feedback was really rewarding and helped me to complete my design with pride.”
As part of Al Nabooda Automobiles’ support of the exhibition, the exclusive Audi distributor in Dubai and the Northern Emirates also supplied a fleet of Q7s and A8s to transport VIPs and guests of the event around the city.
Ali Al Nabooda, General Manager, Audi, Al Nabooda Automobiles, said: “This event is an important part of the Dubai arts and culture scene and one we support with enthusiasm and passion. It provides a great opportunity for prominent artists and calligraphers to present their work and the creation of the Audi A7 as a canvas for this talent is hugely impressive. Reem’s artistic abilities are inspiring and we thank her for her efforts in creating this one of a kind piece.”
The Volkswagen brand is one of the world’s largest and most important car manufacturers. For more than 70 years the VW brand has been making innovative technologies, top quality and attractive design accessible to all. Since 1976, Al Nabooda Automobiles has been the sole importer and dealer in Dubai and the Northern Emirates for the Volkswagen brand and range of products.
Audi stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” Al Nabooda Automobiles, the importer and distributor of Audi in Dubai and Northern Emirates, invested in recent years in state of the art facilities across all showrooms and service centers that show, that the company strives like the brand to provide their customers with the best services.
As the authorised importer and dealer for Porsche in Dubai and the Northern Emirates of UAE, Al Nabooda Automobiles is committed to providing its customers a superlative buying and ownership experience. To achieve this we have developed world class Porsche Showrooms and Service Centres in Dubai, Sharjah and Fujairah.