Al Nabooda Automobiles launches the all-new Amarok

Al Nabooda Automobiles launches the all-new Amarok: a stylish, premium pickup with leading-edge features

Dubai, UAE, September 27, 2023 – Al Nabooda Automobiles L.L.C, the official distributor for Volkswagen in Dubai and the Northern Emirates, has announced the arrival of the all-new Volkswagen Amarok to the UAE, redefining the pickup segment in the market. With its ground-up redesign, powerful performance, offroad prowess, and a host of premium features, the Volkswagen Amarok will cater to those who seek both adventure and comfort.

The Volkswagen Amarok emerges with a fresh design, representing a bold leap forward in pickup aesthetics. Boasting powerful turbocharged engines, innovative all-wheel drive systems, and an array of cutting-edge features, the Amarok promises to cater to both professionals and adventure enthusiasts. Its striking exterior design, including a straight and upright bonnet, emphasizes Volkswagen’s unmistakable DNA. The redesigned exterior features powerful LED headlights across all models and IQ.LIGHT – LED matrix headlights on select versions.

K Rajaram, CEO, Al Nabooda Automobiles, said, “We are thrilled to bring the all-new Volkswagen Amarok to our valued customers in the UAE. There has been a strong market demand for a premium pickup, and the Amarok’s reputation as a capable off-roader that can double as a family car makes it an ideal addition to our product portfolio, and we are confident that it will be well-received. We are proud to offer this exceptional vehicle at our showrooms across the UAE, including our new sales center in Al Rashidiya.”

The Volkswagen Amarok starts from AED 149,999 and is now available for viewing and bookings at Al Nabooda Automobiles Volkswagen Showrooms in Dubai – Sheikh Zayed Road, Al Rashidiya, Sharjah, and Fujairah.

To explore the new Amarok, click here

To see the launch event showcase click here

Related News


The Volkswagen brand is one of the world’s largest and most important car manufacturers. For more than 70 years the VW brand has been making innovative technologies, top quality and attractive design accessible to all. Since 1976, Al Nabooda Automobiles has been the sole importer and dealer in Dubai and the Northern Emirates for the Volkswagen brand and range of products.


Audi stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” Al Nabooda Automobiles, the importer and distributor of Audi in Dubai and Northern Emirates, invested in recent years in state of the art facilities across all showrooms and service centers that show, that the company strives like the brand to provide their customers with the best services.


As the authorised importer and dealer for Porsche in Dubai and the Northern Emirates of UAE, Al Nabooda Automobiles is committed to providing its customers a superlative buying and ownership experience. To achieve this we have developed world class Porsche Showrooms and Service Centres in Dubai, Sharjah and Fujairah.