Al Nabooda Automobiles awarded Volkswagen Dealer of the Year in the Middle East

Al Nabooda Automobiles L.L.C, the official distributor for Volkswagen in Dubai and the Northern Emirates, has been awarded Dealer of the Year in the Middle East by the Volkswagen brand. The dealer also won Best Sales Dealer Network in the region for new and used car sales for a second year, having won top sales results in 2021.

The recognition comes as part of a regional competition run by Volkswagen Middle East that awards dealers for excellence in customer experience, customer satisfaction and sales performance. The overall dealer score for Al Nabooda increased by 23% this year, showcasing the outstanding efforts and hard work that the team put in over the year, across all business units.

K Rajaram, CEO, Al Nabooda Automobiles said “The first half of 2022 posed a multitude of challenges, but the team’s unwavering resilience and determination has resulted in exceptional achievements for the dealership, despite the headwinds. I am extremely proud of all the hard work put in across Dubai, Sharjah and Fujairah by both the sales and service teams. As a dealership, our focus is not just to sell cars, but to re-define service excellence by ensuring an unparalleled customer experience and this award is a true testament to that. With continued dedication and commitment from the team and the support of our colleagues at Volkswagen Middle East, we will maintain our focus on prioritising customer ownership experience.”

In 2023, customers can look forward to the 7-seater Teramont which is the largest Volkswagen SUV in the region and a bestselling model since launch. This is complemented with the iconic Volkswagen Golf GTI and Golf R, powerful and dynamic for adrenaline seekers and equipped with innovative technology taking the driving experience to the next level. Volkswagen remains an SUV brand and the complete range includes the compact T-Roc, versatile Tiguan and distinguished Touareg.

To find out more about Volkswagen’s popular models and prices in Dubai and the Northern Emirates, please visit


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