Dubai. Porsche Centre Dubai and Northern Emirates, Al Nabooda Automobiles LLC, has launched a new era with the reveal of the company’s first fully electric sports car, the Taycan.
Staged at an innovative drive-in venue at the Dubai Design District on October 27, the launch was the first of its kind in the MENA region. More than 200 guests, seated in over 100 cars, attended the event, which included an impressive aerial show. No less than 120 drones told visually the story of the evolution of the Taycan from the first hybrid vehicle, the Lohner-Porsche developed by Ferdinand Porsche in 1898, through to today.
In addition, a striking display of light and sound on the façade of the world’s tallest building, the Burj Khalifa, was integrated into the show.
Commenting on the arrival of Porsche’s all-new Taycan, K. Rajaram, CEO of Al Nabooda Automobiles LLC, said: “The Taycan marks the beginning of the future for Porsche. The first all-electric sports car brings together multiple innovations and we have launched it in a manner befitting the brand, at the first contactless launch event in the region that adhered to all the safety protocols outlined by the UAE government.”
Being the first all-electric car by Porsche, the launch comes at a time when there is a strong focus by the Government of Dubai and the UAE on promoting the use of electric cars and e-mobility in a sustainable living environment.
K. Rajaram added: “The launch of the first all-electric Porsche into Dubai and the Northern Emirates places us at the forefront in terms of encouraging sustainability and e-mobility in the region which is something we are proud to have supported.”