Dubai Schools Games Launches 2024-25 Season with Al Nabooda Automobiles Volkswagen as a Presenting Partner

  • Dubai Schools Games Kicks Off With Free Registration For All Students From Dubai Schools
  • Parents and Spectators Get Free Access To 24 Venues
  • Over 9,000 Participants From 240 Schools To Compete Across 24 Sports
  • Olympic Sports Added To Foster Next Generation Of Champions

Press Release

Dubai, UAE – October 2024: The Dubai Schools Games (DSG), a flagship initiative under the patronage of the Dubai Sports Council, promoting inclusion, diversity, and youth sports, proudly announces the launch of its 2024-25 season. This year, global home appliance manufacturer, Midea, stepped in as the title sponsor, alongside presenting partners Al Nabooda Auto (Volkswagen) and Almarai Emirates Company. This collaboration reflects these partners’ dedication to promoting youth sports, enhancing education through athletic participation, and fostering community engagement throughout the UAE.

K Rajaram, CEO, Al Nabooda Automobiles commented: “At Al Nabooda Automobiles, we are delighted to embark on this new journey as a presenting partner of the Dubai Schools Games. Our involvement represents more than just a partnership; it embodies our commitment to community development and the enrichment of youth sports in Dubai. By supporting DSG, we aim to inspire excellence and perseverance in young athletes, encouraging them to apply the same dedication and discipline in their education and future careers. We look forward to a season of remarkable achievements and transformative experiences for all participants.”

Vukasin Turkovic, General Manager, Al Nabooda Automobiles Volkswagen commented: “This partnership is a natural fit for Volkswagen and Dubai Schools Games, as we share core values of sportsmanship, family, and youth empowerment. We are proud to support this inspiring initiative for years to come. Congratulations to all involved!”

A Free and Inclusive Platform for All Students

Dubai Schools Games offers a free, inclusive platform that has engaged over 8,000 students from 163 schools in 20 diverse sports in the 2023-24 season. This initiative underscores the role of accessibility in sports, ensuring that every student, regardless of background or ability, can participate, excel, and compete at some of Dubai’s most iconic venues, including Emirates Golf Club, Dubai Duty-Free Tennis Stadium, World Padel Academy, Dubai Sports World, and the prestigious Hamdan Sports Complex.

Season Highlights and Expansion in Sports Offerings

The 2024-25 season brings exciting developments, with the addition of Olympic sports such as Handball, Wall Climbing, Fencing, and Table Tennis. These new offerings aim to broaden athletic opportunities and challenge students in fresh, competitive arenas,

aligning with DSG’s vision to help educational institutions discover and nurture future Olympic talents in the UAE.

Marco Vocale,  Commercial Director of ESM, and the Organisers of DSG added: “This year’s Dubai Schools Games represent a significant leap forward in our mission to integrate sports deeply into the educational fabric of Dubai. With the addition of new Olympic disciplines, we’re not just hosting a competition but building a legacy. These games are a platform for growth and development, where every student has the opportunity to shine and where schools come together to celebrate not just athletic ability but also the spirit of true sportsmanship.”

Leaderboard Excellence and Unified Games

The DSG Leaderboard celebrates competitive excellence, recognizing schools’ outstanding performances. Awards in the 2023-24 season included Team Sports Awards for Primary and Secondary schools and the Rising Stars Awards. This year’s edition will see the introduction of Dubai School Games Records for selected events making these games more exciting and competitive for Dubai’s young athletes.

This season’s grand finale will feature the Unified Games—an inclusive event designed for students of determination. The event reflects DSG’s commitment to uniting students of all abilities in a celebration of sportsmanship, inclusion, and unity.

Fostering Future Champions through Sports

Aligned with the Dubai Sports Council Strategy and the Dubai Plan 2033, Dubai Schools Games aims to identify and nurture promising sports talents. This strategic vision supports not only athletic development but also character development and educational growth through sports.

Support from Valued Partners

The Dubai Schools Games owes its success to the unwavering support of its partners. Al Ain Hydration will be ensuring hydration for all students and officials, while EMAHS joins as the medical partner, providing medical support and ambulance services throughout the season.

Season kick-off: Teachers Championships

The season kicks off with the Teachers Championships at Top Golf Dubai—a day dedicated to celebrating the educators who make a difference. This fun-filled day of golf will allow teachers to network, enjoy friendly competition, and engage with the broader DSG community. Open to all Dubai school educators, the Teachers Championship is free to attend.

Dubai Police Pick Up all-new Volkswagen Amarok from Al Nabooda to boost utility and performance of fleet

Dubai, UAE, February 29, 2024 – Al Nabooda Automobiles L.L.C, the official distributor for Volkswagen in Dubai and the Northern Emirates, has announced the official handover of the all-new Volkswagen Amarok to the Dubai Police fleet. With its ground-up redesign, powerful performance and off-road prowess, the Volkswagen Amarok will empower officers to effectively facilitate the safe journeys of motorists across Dubai.

Al Nabooda Automobiles has been a long-term partner of Dubai Police providing the fleet the most advanced vehicles in terms of performance, reliability, and utility. This partnership continues with the handover of the all-new Volkswagen Amarok aligning with the government’s commitment to enhancing collaboration between Government entities and the private sector.

H.E. Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police, said: “We are delighted to cooperate with Al Nabooda Automobiles, a longstanding national company deeply committed to initiatives that positively enhance Dubai’s image and its position as a top destination for living, working, tourism, and investment. We are confident that these cars will contribute to enhancing both the traffic and security sectors, thereby supporting police operations and achieving the strategic goals of maintaining road safety and community security.”

His Excellency emphasized the General Command of Dubai Police’s commitment to equipping the tourist security patrol fleet with the latest luxury models. These vehicles will not only enhance the security presence of the tourist police but also serve as a bridge between the police, tourists, visitors, and the members of the public.

With impressive on and off-road capabilities, the Amarok can handle the toughest of jobs, making it a dependable workhorse for Dubai Police Officers, boasting a remarkable towing capacity of up to 3,500 kg. The Amarok’s maximum payload has increased recently to 1.19 tonnes, making it even more capable in mission critical situations.

K Rajaram, CEO, Al Nabooda Automobiles, said, “We are delighted to continue our long-standing partnership with the Dubai Police adding a new dimension to the fleet this year.  On and off-road the Amarok has exceptional levels of performance that will assist officers in their daily duties, while also offering the power and versatility to adapt to unexpected scenarios that call upon its towing and load capabilities. The safe travel of motorists on the roads of Dubai is a priority Al Nabooda and Dubai Police share and we believe the Amarok can play a vital role.”

Equipped with an advanced 4Motion all-wheel-drive system and a differential lock, the Amarok is a true off-roading champion that is able to adapt to suit any terrain that Dubai Police officers may encounter. The 4MOTION system allows for individually adjustable drive modes, with 4 different modes available to conquer any type of surface. Depending on the drive mode, the 4MOTION system allows for distribution of the drive force of the two all-wheel drive systems between the front axle and rear axle.  The fourth mode offers intelligent power distribution to all four wheels via a multi-plate clutch.

The Volkswagen Amarok represents performance and function and has a stylish design that marks a leap forward in pickup aesthetics. Boasting powerful turbocharged engines, innovative all-wheel drive systems, and an array of cutting-edge features. The redesigned exterior also features powerful LED headlights across all models and IQ.

Safety and convenience are paramount in the Volkswagen Amarok, featuring over 25 advanced assistance systems to assist drivers and enhance overall road safety, including intelligent speed control assistance, parking assistance, 360-degree all-round view, lane change assistance, and road sign recognition, the Amarok prioritizes effortless and safe driving.

To find out more about the Volkswagen Amarok, visit an Al Nabooda Automobiles Volkswagen showroom in Dubai and the Northern Emirates or visit www.volkswagen-dubai.com.

UAE Pro League and Al Nabooda Automobiles Renew Three-Year Partnership, Dubai, UAE; 31 July 2024

On Wednesday, July 31, the UAE Pro League and Al Nabooda Automobiles LLC announced the renewal of their partnership agreement, extending Al Nabooda’s official sponsorship of the Pro League competitions for another three years.

The signing ceremony took place at the Rixos JBR Hotel in Dubai, attended by H.E. Jamal Hamed Al Marri, Vice Chairman of the UAE Pro League, and Mr. Victor Dalmau, Chief Operating Officer of Al Nabooda Automobiles, along with representatives from both sides.

This agreement continues a partnership that began in the 2009-2010 season and aligns with the UAE Pro League’s 2020-2030 strategic plan.

The plan aims to enhance commercial partnerships and increase revenues, benefiting professional clubs and UAE football as a whole.

Al Nabooda Automobiles is the exclusive authorized dealer for Audi, Porsche, and Volkswagen in Dubai and the Northern Emirates. The company operates twelve luxurious showrooms and dedicated service centers across Dubai, Sharjah, and Fujairah, including the world’s largest Audi showroom and the world’s largest Volkswagen service station. These facilities are managed by a skilled and well-trained workforce committed to high standards of service and quality. The company’s strategic goal is to redefine and innovate the retail automotive industry in the UAE.