The success of the largest Volkswagen dealer in the Middle East, was strongly supported by the increase in demand for Volkswagen sedan models which represented 49 per cent of sales between January and March 2013. These results reinforce the finding behind Volkswagen’s sedan strategy, which indicates the need and preference of customers in the Middle East for high standards of safety and design and competitive pricing in the sector.
The Volkswagen Passat, which arrived in the Middle East in 2012 and was awarded best mid-size sedan in the region by the Middle East Motor Awards last year, led sales as the number one selling Volkswagen sedan model with 190 vehicles sold. The Volkswagen Jetta also proved to be a strong performer in the first quarter, with more than 169 vehicles sold, resulting in a 59 per cent rise in sales.
Thierry Seys, Volkswagen General Manager at Al Nabooda Automobiles said: “While we shall see positive effects from our attractive and full model range and strong market position, there will also be increasingly stiff competition in this challenging market.
“Consumers choose Volkswagen vehicles because they know they receive consistent quality customer service levels, the brand’s cutting-edge technology, world class performance, competitive prices as well as value- added offers.”
Thierry Seys, continued: “Already this year, Al Nabooda Automobiles has welcomed the stunning new seventh generation Golf which has been completely redesigned, including: the vehicle body, interior, engines, all of the information and entertainment systems, and the numerous new driver assistance systems. Each new Golf is also 100kg lighter which makes it possible to reduce CO2 emissions and fuel consumption by 23% making the vehicle a better choice for the environment and customers alike.