Audi Middle East announces exclusive strategic brand partnership with Museum of the Future
• Audi Middle East is the official automotive partner of Museum of the Future
• Audi self-driving concept cars displayed for the first time in the Middle East in the ‘Today, Tomorrow’
DUBAI, UNITED ARAB EMIRATES (xx March, 2022) — Today, Audi Middle East officially announces a unique
collaboration with Museum of the Future, the first-of-its-kind state-of-the-art museum in Dubai, United Arab
Emirates, with the brand being welcomed as the museum’s official automotive partner. Visitors to the museum will
have the opportunity to explore two of Audi’s renowned concept cars for the first time in the Middle East, while
experiencing a regular stream of other Audi innovations as they are launched.
Through Audi Middle East’s partnership with Museum of the Future, the German brand will convey its electrification
and sustainability plans, which mirror the future-forward mission of the UAE. The purpose of the museum is to
convey the government’s future initiatives around sustainability, leadership, space exploration and progress in this
architectural masterpiece where “history is made, rather than displayed.”
One of the two concept cars on show at the museum is the Audi AI:ME, the first car with a vision of an automated
driving compact car. The small, but spacious car’s very name refers to the new, two-letter abbreviation under which
Audi is bundling an entire cluster of innovative mobility technologies. Shortly after the AI:ME, the Audi Skysphere,
known as the spectacular roadster, will also be displayed at the museum. The Skysphere is a sedan that featurestwo
different driving experiences: a grand touring experience and a sports experience. The brand is illustrating its vision
for the progressive luxury segment of the future, in which the interior becomes an interactive space and the vehicle
a platform for captivating experiences. Both models align the brand with a future forward theme positioning Audi
as a leader in the future of mobility.
Audi AI is the cipher for a variety of electronic systems that relieve strain on drivers and simultaneously offer them
new possibilities to use the time spent in the car. To this end, Audi AI also uses strategies and technologies from the
field of artificial intelligence and machine learning. Thanks to Audi AI, models bearing the four rings will be both
intelligent and empathetic in the future. They will be able to continually interact with their surroundings and
passengers, and thus adapt themselves in a better way than ever before to the requirements of those on board.
Both models align with the brand’s future forward theme, positioning Audi as a leader in the future of mobility, and
making the partnership with Museum of The Future the perfect pairing.
Carsten Bender, Managing Director of Audi Middle East commented: “This is an extremely exciting partnership for
Audi Middle East to be involved with, as the official automotive partner of such an inspiring landmark that will serve
as a beacon of advancement in Dubai and the region. We would like to firstly extend our congratulations to His
Highness Sheikh Hamdan bin Mohammed Al Maktoum for inaugurating this symbol of the future. The Museum of
The Future, with its blueprint for progress, aligns perfectly with the Audi brand; and as such look forward to
presenting innovative solutions and products that will reimagine what the future of mobility could look like for
generations to come.”
As part of the brand partnership, Audi will be installing a robust system of charging infrastructure within the
museum’s parking facilities to support the future vision of electric mobility. For more information about Audi’s
partnership with Museum of the Future, visit (link here).