Sheikh Majid attends Porsche Kids Driving School

Young pupils learning the importance of road safety through the Porsche Kids Driving School were given extra encouragement today by H.H.Sheikh Majid Bin Mohammad Bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority.

Sheikh Majid visited the Al Baraa Kindergarten in Rashidiya to meet staff and watched a class of children between the ages of three and five taking part in the programme, which is designed to spread road safety culture among Dubai’s future drivers.

The Porsche Kids Driving School – an initiative launched in 2011 from Porsche Centre Dubai, Al Nabooda Automobiles – has visited 16 Dubai schools in the last three months, raising children’s awareness of road rules, traffic signs and driver safety.

“Roads can be dangerous places for children because they don‘t have the same ability to judge distance, speed, and noise direction of traffic and vehicles as adults do,” said Ali Al Nabooda, General Manager, Al Nabooda Automobiles who attended the event.

“Sheikh Majid was impressed with the programme, and with the enthusiasm of the children, who were thrilled to see him.”

Results of the Porsche Kids Driving School programme last year underlined the effectiveness of spreading road safety culture among Dubai’s future drivers.

In a mandatory post-campaign evaluation, 98 per cent of the youngsters passed the test, while 67 per cent obtained full grades after answering questions on road safety.

“It is always a pleasure to see firsthand the benefits that the campaign delivers to both children and parents,” added Al Nabooda.

The Porsche Kids Driving School targets primary school pupils to teach road safety culture with theoretical and practical exercises.

Using specially trained instructors, the PKDS programme switches between the classroom and an outdoor mini track where children “drive” Porsche pedal cars and face traffic lights, road signs and zebra crossings.

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